Axwell Λ Ingrosso Unveil Official Video For Something New

Swedish house music virtuosos Axwell and Sebastian Ingrosso recently unveiled their much-anticipated official music video for Something New. The video, directed by Ian & Cooper, is centred on two men—whom we guess are meant to be Ax & Seb, but probably aren’t—riding motorcycles with the Axwell Λ Ingrosso printed on the back of their leather jackets. The visual effect of the video only accentuates the power of the track; the viewer gets to experience a seemingly infinite road surrounded by mountains, rocky terrain, and a beautiful sunset. Countless cars sit stationary in a traffic jam, but their drivers are content jamming out to the beat of the song. The simplicity of the video can be misconstrued as a simple accompaniment to the track, but the final product is truly as creative and playful as dance music videos can get. Take a ride with Axwell Λ Ingrosso in the official video above.

By: Samet Özcelik